Growing up, we always saw cultures portrayed a certain way on TV and in the media. Something that always stuck out was the fact that a bride always had white skin and a white dress; and if she was from any other background, she was always depicted as being very “traditional” and would always be dressed in a way that made it seem like the “white wedding dress dream” wasn’t for them.
We want to challenge that! Using our hometown of Toronto, proudly the most-diverse city in the world, as our backdrop, we wanted to show that every bride deserves the chance to be her most authentic and most beautiful self on her wedding day and that she can stay true to her roots even in a white wedding dress!
And what’s the most Toronto thing we could think of? Pedestrian Sundays down in Kensington Market, of course! With its rich abundance of all types of people and something to look at on every corner, we thought it was the perfect place to really showcase the true essence of our city. But for us, the best part was the look of wonderment and awe when they saw these beautiful brides walking through the streets! Jenn told us, “It was really cool to see how many people had gathered around to watch all the girls pose. So many little girls thought our models were princesses!”
From the beginning of putting this project together, we wanted every element of this experience to be diverse. We found vendors and models from all over the city, with all different personal and professional backgrounds. “It was such an incredible sight to see these people that were absolute strangers in the morning become such good friends by the end of the day. And to see us all working together and sharing our experiences, it was just inspiring,” Gabi says. And Gurminder agreed! “I loved the idea that we were able to bring so many different people from so many different races that live in the same area, but have probably never worked together or even met and having them all interact and connect. It was all about these white gowns and a sense of community.”
And even though our girls have hung up their dresses, the message lives on: Peace, love, and community. Because this is the wedding for today and for tomorrow. By the people and for the people. For now and for forever. But most importantly, everyone’s invited!
Where to next? You’ll have to follow us to find out…